Vitall aims to transform Casa Poenaru, one of Craiova’s most iconic historic buildings, into a lifestyle destination combining a café, a brasserie, and a lounge area.
DUCASSE Conseil was commissioned to support the project’s development, from concept creation and operational organization to staff training and the establishment’s opening.
Commercial catering
Craiova, Romania
Since 2026
The DUCASSE Conseil teams traveled to Craiova to explore the historic site and conduct a benchmark analysis of competitors in Craiova and Bucharest.
DUCASSE Conseil assisted Vitall in defining the restaurant’s business model and operational structure, outlining performance objectives, operating costs, and staffing.
The consulting chef from DUCASSE Conseil collaborated with the project’s kitchen designer to develop the kitchen and bar layouts.
DUCASSE Conseil proposed a selection of tableware in line with the concepts developed and operational needs.
The DUCASSE Conseil teams have created three distinct culinary identities, along with the corresponding recipes, for the café, restaurant, and lounge bar of the future Casa Poenaru.
The mixology expert at DUCASSE Conseil developed a wine and beverage menu, as well as a cocktail and mocktail menu, and trained the on-site teams on these drinks.
The restaurant, bar, and front-of-house teams at Casa Poenaru were trained by DUCASSE Conseil at its training center in Argenteuil as well as on-site.
To ensure a smooth opening, the DUCASSE Conseil teams provided on-site support to the staff.
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